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SEO case study

$1.6M in commercial contracts from Google

Residential jobs off word of mouth. A year later, Google brings gas station projects, developer work and six-figure commercial bids.

Trade
Site work
Area
Confidential location
Time
12 months · Oct 2025 to Sep 2026
How our SEO works

Before they came to us.

Word of mouth only. No commercial work came from online.

Before HardHat LaunchA land clearing + site work contractor, Confidential location3problems.
Every one fixed below.
Referrals onlyNo commercial pipelineOnly residential, only referrals.
No way inNo developer contactsNo way in with developers or GCs.
Not trackedNo idea what Google was worthLeads not tracked to jobs.

How Google started sending commercial work.

Here are the services we ran for them.

  1. Built for gas stations, developers and commercial pads.

    • Gas station site work
    • Commercial pads
    • Developer site prep
    See how we build pages

  2. Pages that answer what a developer searches.

    • Rates and costs, answered up front
    • What a site needs before the build
    • How to get a bid fast
    See how we build pages

  3. Commercial categories + photos.

    See how we set up profiles

  4. Every lead tracked to the job and the dollar.

    See how we track it

What happened.

The projects Google brought in, the pipeline, and the money.

From this client’s real campaign. To keep them confidential, we don’t show their name, logo, exact ads or exact offer here. These are real: we keep every internal note, number and screenshot, and we walk you through them live on a confidential call. Ask us for the real numbers

01

The projects

Gas station, developer job, 2-acre clear, commercial RFP.

02

The pipeline

~60 commercial leads, ~30 bids.

03

The money

~14 commercial jobs, ~$1.6M.

Bulletproof reporting.

Every number, from the first click to the money in the bank, tracked in their HHL CRM.

See how we track it
Beckett Colee

These numbers are REAL.

“I take pride in that. When I first started, I could not share, collect or produce results like these. Every number on these pages is tracked and comes from our clients’ own reports. Real information they shared with us, because we believe in transparency.”

Beckett Colee Founder, HardHat Launch

How long it took.

Every step, start to finish.

  1. Oct 2025: #1 for 13 of 32 searches

    Google starts sending bigger work.

  2. Nov 2025: Gas station project

    $80–100k, from Google.

  3. Nov 2025: $47,000 developer job

    Their first developer relationship.

  4. Apr 2026: #1 for 37 searches

    80 of 99 tracked searches in the top 10.

  5. Sep 2026: ~14 commercial jobs won

    Gas station, developer and commercial work.

  1. Oct 2025#1 for 13 of 32 searches

    Google starts sending bigger work.

  2. Nov 2025Gas station project

    $80–100k, from Google.

  3. Nov 2025$47,000 developer job

    Their first developer relationship.

  4. Apr 2026#1 for 37 searches

    80 of 99 tracked searches in the top 10.

  5. Sep 2026~14 commercial jobs won

    Gas station, developer and commercial work.

Every date is a real one.

In their words.

OwnerOwner, land clearing + site work contractor

Owner quote to come.

What it ran on.

The same services you can start with. Every client starts on the free website and the HHL CRM.

SEO & Google

Show up when people nearby search for what you do.

  • Your Google profile, done right
  • A page for every job, in every town
  • A rank report every month
See how it works

Our free website offer

A custom website, built for you. $0 to build, yours to keep.

  • Built to turn visits into calls
  • Unlimited changes
  • Yours, even if you leave
See how it works

Our free HHL CRM offer

Every lead, call and text in one place, and it follows up for you.

  • Every lead answered in seconds
  • Estimates + invoices that chase themselves
  • Jobs, crews and tasks in one place
See how it works

Same client, other services.

Site workConfidential location1,470×more Google impressions in 15 monthsRead the case

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Exterior cleaningCanton, GA$200,000in jobs run through the HHL CRMRead the case Excavation + gradingMontana$84,000in jobs from $4,300 in Facebook adsRead the case Commercial demolitionFlorida$1.9Min commercial jobs from cold outreachRead the case

Results vary. Every business, market and season is different. Every number on this page is from the client’s own accounts or reported by the owner.